Ok I’ve been hearing this for quite some time now. If you don’t know, major search alliance Yahoo/Bing now sort of allow brand/trademark bidding. You can’t use that in your ad copy, but you can bid on those search terms. If you’re not aware, this is major thing and can result in some quick and easy cash.
I remember my highest ROI campaigns were always the trademark bidded ones. Although they lasted only 4 to 6 months sometimes, I was able to float on that wave of easy and laser targeted traffic. CTR can be shit and you never know when they can catch you. I was doing it with Google back in the day. MSN/Yahoo never allowed it. Now it seems to be the opposite.
If you want to have the best bang for your buck, then go ahead and get into the bandwagon ASAP. Trademark terms are one of the best and easiest to convert. You can make some nice cash quickly.
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