Hey guys, today I wanted to share some of my personal mistakes that cost me time and money in the beginning. I’d like you to avoid this at all cost.

Media buying is considered to be for big boys only. And it’s true to some extent. For larger volume, when we talk about direct/IO based buys, you need budget. Serious budget in some cases. But starting in media buys can be simple and easy. Sadly I had to learn it the hard way. So in this post I’ll give you some tips so you can save yourself some money and time.

Where to Start with Media Buys?

That’s where I screwed up really. Few years back in ’07 or ’08… Read the rest »