Monthly Archives: September 2011

Keywords/Placements or Ads – Which are More Important?

In affiliate marketing optimization is everything. 99% of the time you start with a losing campaign and only make it profitable through optimization. But if you’re very new, you might be wondering how to properly optimize a campaign.

For newbs I always recommend starting with self serve platforms on CPC basis. For Facebook it’s all clear. You optimize banners while testing targeting (age, keywords). But many platforms (including RON media buys) will give you ability to work on keywords or placements and ads. So you have 2 metrics to work on.

Let’s take a look at a quick example of Adwords campaign:
(BTW I don’t do Adwords, this is just an example :-)

Let’s say you’re running mature dating campaign … Read the rest »

Posted in Affiliate Marketing | 4 Comments