Monthly Archives: April 2011
Tried FB? If you’re amongst the vast majority you lost money and moved on to some other places like MSN CPC or 7search where you can get quality clicks cheaper. However, those that can’t stop thinking about the sheer volume of traffic you can grab from Facebook, keep on cracking it.
One of the biggest problems with Facebook Ads is their cost. Holy shit! Newbs looking at the minimum bids scared to even test a campaign there now. If you select anything like women 35-45 (too broad anyway, but for the sake of example…) your CPC’s might range from $2.50 to $4.80 or something like that. Doesn’t look very sexy right?
And especially if you add another rumor floating around … Read the rest »
Sorry guys for the lack of posts lately, been busy with my campaigns. But today I wanted to talk a little about one of the most common negative sides of performance marketing. That’s when your campaigns suddenly lose performance and get you into the red.
It happens on all mediums, from PPC to banner buys. In some cases, you can quickly see the reason and fix it. In others, there’s just no explanation why it happens. So instead of banging your head into the wall figuring out why oh why you should just move on without learning for such mistake.
Here’s a common scenario.
You’ve discovered a working CPV campaign. You’re turning $20 to $50 / day profit. You optimize … Read the rest »