I think I wrote this in the email course some time ago…

How to get out of Adwords keyword sandbox (when they become inactive). One of the reasons I suggested, which worked for me and still works; was to put keywords into more targeted adgroups. Some people put a bunch of keywords (1000 or more) into one adgroup and expect to get tons of clicks for a low price. This won’t happen. Google simply makes most of those keywords inactive that’s all.

However, when you make very targeted groups and put only small groups of keywords into an adgroup, Adwords likes that. And they usually don’t force you to increase the CPC.

By the way, it’s more beneficial for you either.

Your campaigns and adgroups are much more targeted now. This means that you can get higher CTR and lower CPC, which should bring you a better ROI.

So I thought that if you’re complaining about inactive keywords, maybe this one tip can help you to get out of the “Adwords sandbox”.

The days when marketers could put few thousand keywords into Adwords group and wait for profit to come are over. Now you have to work until you create very targeted campaigns and adgroups. Besides, it’s much easier now, cause Google allows you to create more adgroups than before. Few years ago it was 25 max per adgroup. Now I have more than 100 adgroups in one campaigns and no problems. Maybe it’s unlimited now Haven’t checked…

So make Google and yourself happier. Create more targeted campaigns. It takes time, but eventually it’ll pay off.

Good luck.

This entry was posted on Tuesday, November 7th, 2006 at 4:56 am and is filed under PPC Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.