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Archive for November 7th, 2006

Higher Adwords CTR Tip

Tuesday, November 7th, 2006

I think I wrote this in the email course some time ago…

How to get out of Adwords keyword sandbox (when they become inactive). One of the reasons I suggested, which worked for me and still works; was to put keywords into more targeted adgroups. Some people put a bunch of keywords (1000 or more) into one adgroup and expect to get tons of clicks for a low price. This won’t happen. Google simply makes most of those keywords inactive that’s all.

However, when you make very targeted groups and put only small groups of keywords into an adgroup, Adwords likes that. And they usually don’t force you to increase the CPC.

By the way, it’s more beneficial for you either.

Your campaigns and adgroups are much more targeted now. This means that you can get higher CTR and lower CPC, which should bring you a better ROI.

So I thought that if you’re complaining about inactive keywords, maybe this one tip can help you to get out of the “Adwords sandbox”.

The days when marketers could put few thousand keywords into Adwords group and wait for profit to come are over. Now you have to work until you create very targeted campaigns and adgroups. Besides, it’s much easier now, cause Google allows you to create more adgroups than before. Few years ago it was 25 max per adgroup. Now I have more than 100 adgroups in one campaigns and no problems. Maybe it’s unlimited now :) Haven’t checked…

So make Google and yourself happier. Create more targeted campaigns. It takes time, but eventually it’ll pay off.

Good luck.

DevFly’s Superior Web Design Spotted

Tuesday, November 7th, 2006

Hi,

Today I wanted to share with you another great example of quality web design. In my opinion, it’s just awesome. If the look of the site hasn’t changed yet, go and check out the DevFly design company’s website right now.

DevFly - Great Design

I especially loved the drawing in the background. The fly was probably done with some kind of 3d modeling software like 3s max or Maya. I’ve tried 3d modeling long time ago and it was quite painful. I’ll post a website where I was inspired to go in 3d modeling stuff. There are lots of cool 3d pictured…

Anyway, getting back to this design, I’d say it looks really great.

But the problem is that images here take hell of a lot of time to load. They’re quality, which means that they’re larger in size. Still, I could congratulate guys for optimizing the fly pics. Great job.

I know, I know, this design maybe won’t bring obvious results for money seekers. Clean site with big bold headline in front is what makes sales. Otherwise, why would so many marketers use that huh :)

But isn’t it just nice to stumble on such a cool website when there are tons and tons of mom & pop site out there? I love browsing the web and seeing such great designs. Whenever I see something worth your attention, I’ll post here…

And of course, I’ll be posting some crappy design examples too. Stay tuned :)