You know, in PPC, it’s very important to gather as many keywords as possible. If you pick up just the most obvious keywords and bid on those, you’ll join a huge competition, which will eat you alive if you’re not careful.

Instead, come up with as many keywords as possible (I’m talking about related keywords only here).

And really brainstorm your head for keyword variations. Sometimes (quite often), keyword research tools won’t give you those keywords that people actually search for. And that’s where it actually shows the real power. Those “long-tail” keywords that are searched for few times a day have no competition in PPC engines. Why, because many PPC marketers are lazy. They grab a list from Wordtracker in the best case, and put it into an adgroup. So they all bid on the same keywords.

And those no-competition keywords reside there without any keyword tool knowing about it. So I’m tellin’ ya, your brain is the ultimate weapon, not a keyword tool. Just site down and think what would people type in search engines to get your product? That’s all.

And really, use this tip.

I remember when I heard this many times before, but didn’t actually listen carefully. When I applied it, some Adwords campaigns showed really great results. Traffic from those keywords wasn’t big, but it was very targeted and cheap. And it got me sales. So move your little grey cells as much as you can, and only then use keyword research tools.