I recently saw email marketing videos – “Email Promos Exposed” by Michael Rasmussen. They’re really good for newbies and well done. I loved that they were cut into small chunks so I didn’t have to wait decades for it to load…

Anyway, one thing that I’d like to point out here is - personalization. I believe many rookies, have done this mistake. I did it when starting out.

What some people do when they realize the “coolness” of personalization is, they use prospect’s name over and over again in the email. I have submitted prospect’s name like 4 or 6 times in the email…

Problem is that this brings the negative effect. Newbie marketers think that the more they’ll use the name, the more personal an email will be. However, it’s not true. Especially, when people type in their full name.

Think about it… Seeing your first and last name 5 times in the 400 word email looks odd and distracting…

“Hey John Doe,

How are You. Today I’d like to tell you some unbelievably awesome web marketing secret that will blow your sock off. Ready John Doe? Ok, here it is…

And by the way John Doe, these tactics are so powerful that Your competitors will shut their businesses down…”

You get the idea right…

And don’t take this writing as an example. I’ve exaggerated the talk of some so called “gurus” that’s all. So my point is to use personalization carefully. Yes, it’s cool to be able to include someone else’s name into an email, but what’s too much is unhealthy…

So whenever you use personalized emails, always remember that there are people who’ll put their full name in the “name” box. Use a subscriber’s name 2 to 3 times maximum for longer emails.

This entry was posted on Tuesday, October 31st, 2006 at 3:53 pm and is filed under Email Promotion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.